Music Marketing Blog #1

Hey guys! 
In this post, I’m going to take you behind the scenes of the music marketing project I’ve been working on for The Blueprint, an alternative artist with a fun, quirky vibe. The process of putting together a whole marketing strategy was super cool and involved a lot of planning. Here’s what I did! 

 

1. Building The Blueprint’s Brand 
First off, I needed to get The Blueprint’s personality nailed down. He’s all about bold colors, playfulness, and a little bit of cheesy fun. That’s why I picked: 

• Colors: Orange, yellow, and blue are bright and energetic, just like him! 

• Logo: The logo has funky, big cursive letters with colorful stripes that make it pop. 

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• Tagline: “Blueprinting a new world” is a cool way to show how he’s ready to change things up in music. 

 

2. Visuals and Social Media Plans 
Since The Blueprint’s style is all about big, bold statements, the visuals were key! His vibe is fun and dramatic, so: 

• Typography: I chose “Comic Neue” for the fun headlines and “Montserrat” for the rest so people can read everything easily. 

• Photos: The Blueprint’s photos have that bold and colorful energy, like over-the-top outfits and props (think big sunglasses and inflatable things!). 

Social media is a huge part of his brand too. On platforms like Instagram and TikTok, fans will see lots of behind-the-scenes content, bright outfits, and funny, spontaneous skits. 

 

3. Distribution Strategy 
Getting his music out there was super important. I thought about: 

• Where: The Blueprint’s music is going to be on all the major streaming platforms (Spotify, Apple Music, etc.), plus some physical copies like vinyl records. 

• When: I’m planning to release his songs on Fridays, because that’s when most people listen to new music. 

• How: I’m going to tease his releases with sneak peeks—maybe lyrics, cover art, or even polls on Instagram to get fans involved! 

 

4. Touring Plan 
Since The Blueprint is still growing, I’m starting with small venues to help him build a real connection with his fans. Here’s what I’ve planned for his first tour: 

• Start small: In places like Bottom of the Hill in San Francisco, where the crowd can really vibe with him up close. 

• Then grow: As his popularity grows, he’ll play at bigger venues like The Fillmore, which have the space for more people and will help him reach more fans! 

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Here are some sources that I used to help me out!!

https://lovepixelagency.com/brand-blueprint/ 

https://frameworkfilms.net/facts/decoding-brand-dna 

https://blog.groover.co/en/tips/music-distribution-services/ 

https://en.wikipedia.org/wiki/The_Fillmore

 

I can’t wait to see how this marketing plan comes together! There’s still a lot of work to do, but it’s been so exciting getting all the ideas down for The Blueprint. If you’re a fan of fun, quirky music and visuals, stay tuned!